Social Media 101: Understanding Ads & Audiences

Take your social media game from ho-hum to heyyyyy with this 12-week intensive training program. "SM 101" gives you a college-level introduction to the methods I use to understand my clients' audiences and make my recommendations. And because the methods I use are grounded in anthropology and ethnography - focused on the SOCIAL part of "social media" - they don't have to be thrown out every time the platform you're on rolls out an update. If you've ever wondered what's the "best" SM platform for business, or when/how/why to use paid ads, or whether it's more important to grow your audience reach or to focus on increasing engagements ... this course answers those questions. It also teaches you how to answer them AGAIN, each time your audience or your situation shifts. If you've been frustrated with low engagements, mystified by algorithms, or just beating your head against the wall - this course is for you. Live weekly sessions. 1-on-1 support & feedback. Hand-holding as you develop & test your ad strategy. Sept. 1 - Nov. 17th 2022 If you run a product-based business, you'll end the course with an ad campaign set to carry you into holiday shopping season and beyond. Stop hopping from one suggestion to another and develop a sustainable, integrated strategy for social media outreach! For a thorough course description, calendar, and other cool info, please visit this URL: https://www.theconsultingacademic.com/sm-101-all-about-audiences I can't wait to work with you!