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branding & positioning analysis
find your people
Service Description
Starts with intensive half-hour consultation to develop a clear, shared understanding of your ideal vs. existing audiences & core brand identity. Based on our initial consultation, I conduct audience/market research in those areas & draft a summary analysis outlining strategies for effectively establishing your brand's position. I draw on insights from linguistic anthropology, digital & subcultural ethnography, and applied semiotics to develop a branding identity & audience outreach plan that can be implemented across multiple platforms and a mix of both local & digital contexts. This service can be helpful at any stage of your business, but it's especially recommended for: - startups - major changes/expansions - new campaign launches
Cancellation Policy
To reschedule an appointment at least 48 hours in advance, reach out by email to info@theconsultingacademic.com to request an alternate time. Appointments rescheduled within 48-24 hours of the original day/time are subject to a 20% rebooking fee. Rescheduling requests made with less than 24 hours' notice will be subject to a 50% rebooking fee. Cancelled appointments are subject to a 25% cancellation fee if cancelled at least 48 hours in advance, a 50% cancellation fee if cancelled 48-24 hours in advance, and a 75% cancellation fee if cancelled with less than 24 hours' notice.
Contact Details
256-602-1038
info@theconsultingacademic.com