a 1-on-1 tutorial to improve your social media engagement strategy
- 1 hr 30 min1 hour 30 minutes
- 120 US dollars$120
- Google Meet Conferencing
Available with select research and analytics services only, "Enhanced Engagements" is a one-on-one virtual consultation/tutorial designed to help you understand and apply the insights generated through intensive study of your target audience and existing online presence. I often remind my clients that you cannot use data you don't have, but it is also true that - for business purposes, anyway - there isn't much point in collecting data if you aren't going to use it. The "Enhanced Engagements" tutorial helps you to get from "I just received this long, academic report that cost me a bunch of money - now what?" to actually applying the insights laid out in that report. "Applying the insights" is usually easier in theory than in practice, so we start with a walk-through of the report I've previously submitted to you. I demonstrate the points I've highlighted, showing you how I would use my research findings to structure a digital interaction. I then prompt you to put these same points into practice yourself by engaging on posts I've identified as likely to intersect with your target audience. I offer feedback during the process and make suggestions for adjustment as well as underlining the techniques of which you are showing mastery. Almost every client who orders an analytics service and manages their own social media accounts will benefit from at least one "Enhanced Engagements" session; in larger organizations, the service may be transferred to the team member responsible for social media management. Service is limited to three times per R&A package; if you feel you need additional EE, or if you would like to train more than one team member, I encourage you to connect with me directly so that I can develop a custom training package tailored to your organization's specific needs.
To reschedule an appointment at least 48 hours in advance, reach out by email to firstname.lastname@example.org to request an alternate time. Appointments rescheduled within 48-24 hours of the original day/time are subject to a 20% rebooking fee. Rescheduling requests made with less than 24 hours' notice will be subject to a 50% rebooking fee. Cancelled appointments are subject to a 25% cancellation fee if cancelled at least 48 hours in advance, a 50% cancellation fee if cancelled 48-24 hours in advance, and a 75% cancellation fee if cancelled with less than 24 hours' notice.